Soulclipse

Leonardo DiCaprio Is Investing In The Plant-Based Food Startup Beyond Meat

Credit: Hollywood Reporter

By 2050, the world’s population is expected to exceed 9 billion people. This is important to recognize because unless modern agricultural methods change and humanity reduces its dependence on factory-farmed meat, there will be food shortages around the globe. Fortunately for us all, influential individuals, such as Bill Gates and Leonardo DiCaprio, are not only campaigning for plant-based diets (which lower carbon emissions and are better for the environment), they are investing in suitable alternatives which might satiate the populace’s growing appetite.

Today, the plant-based startup Beyond Meat announced that Leonardo DiCaprio is one of its newest investors. Other investors include Bill Gates, Twitter co-founders Biz Stone and Evan Williams and venture capital firm Kleiner Perkins Caufield and Byers. Believe it or not, a former McDonald’s CEO invested, as has the meat company Tyson Foods.

The news isn’t too surprising to animal rights advocates and environmentalists, as DiCaprio has long-campaigned for sustainable habits to prevent climate change from worsening. In the past, he donated $20 million to combat the phenomena’s impact and causes through his foundation.

Credit: Beyond Meat

As Fortune reports, previous efforts align with Beyond Meat’s mission, which is “to create a plant-based product that looks, tastes, and behaves just like meat but has a much lower environmental impact because it takes livestock—one of the biggest contributors to greenhouse gas emissions—out of the equation.”

Said Beyond Meat CEO Ethan Brown, “Leo is serious about climate change. He’s a really good ally for us.” Brown added that “this is not a celebrity deal. He is someone who genuinely believes in what we’re doing and wants to help grow it.”

Beyond Meat isn’t the only plant-based company DiCaprio has invested in, either. Previously, he divulged funds to the snack company Hippeas as well as the sustainable seafood company LoveTheWild. Said DiCaprio in a statement: “Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”

Beyond Meat is known for establishing the “Beyond Burger,” which rivals the “Impossible Burger” that is 100% plant-based and “bleeds” when it is cut into. The developers of the faux meat are harnessing science to create a hyper-realistic alternative to real meat sourced from animals. Because a high consumption of animal products (meat, eggs and dairy) is linked with diseases of affluence, such as heart disease, cancer, and stroke, the efforts are being applauded by health enthusiasts and animal lovers.

 

h/t Fortune

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